I Have an App Idea… now what?

So you’ve got your mobile app idea, and you’re ready to turn it into a business. The next steps are crucial to the long-term success of your business, but they can also seem the most unclear. Many first-time software business owners struggle to find the right balance between investment in software development and the business strategy guiding their startup. That’s why we built this guide to answer common questions and put your mind at ease when starting out on this important and exciting venture. Our team at Deep Fork Technology has seen dozens of startups build their products and set out successfully, and we build business coaching into our core product. We’ve combined years of notes on the common pitfalls of launching a software company into one place so that you can be starting out on the right foot, one step ahead of the competition.

The truth is, building an app doesn’t have to be outrageously expensive. The average working professional could reasonably afford to build a mobile app out of their own pocket, if they develop a well-crafted minimum viable product and only pay for what they need. In this six part series we will go into what makes a successful Startup roadmap and how you can develop your mobile app on-time and under-budget.

Startup Planning

We’ll go into detail on how you can plan your mobile app development into stages with measurable goals. The first phase is planning your business model. Is your mobile app positioned to see success in those critical early stages of launching your business? Consider factors like seasonality, competition, and access to resources. Building an app with Deep Fork Technology includes startup consultations at each stage of your business, and we make sure you are on-track for success. After you have a solid idea of what stages your business will need to progress through in order to launch, you can focus on building you Minimum Viable Product.

Choosing your Minimum Viable Product

Your Minimum Viable Product will be our objective marker to build your app on-time and under budget. Your earliest investment should be in the functionality and features absolutely critical to delivering the product or service your audience needs. It’s important to take time here to discover any unnecessary part of your initial product plan that could be eliminated or postponed. Sometimes people just want a solution to their problem, and something slick or feature-packed just slows down the journey of a customer reaching their goal. Once the bare minimum to reach success has been established, your developers can set milestones to build your app as efficiently as possible. We won’t try to sell you unnecessary frills that inflate cost and decrease your ROI. Our build is synced with your business goals to make sure you are paying for exactly what you need. 

Charting the Tech Roadmap

Checking-in regularly with your developers is key to ensure you are getting what you think you are paying for. Clear communication of expectations and deadlines will ensure you are not surprised by a project’s results. This is another advantage of working with a developer in the US with regular in-person or remote meetings. You can give your feedback right away, and communicate your feedback with the people who are building your software. At this stage it’s important to have clear and honest communication about how the project is going, and it’s okay to pivot if the product isn’t turning out how you were hoping.The more often you provide clear and honest feedback, the faster your development team can match your needs. As your product nears completion, you may find investors can help fund and final stage tweaks as well as launch-ready marketing materials.

Investor Strategy

The last step we will cover in our series is the role investors play in your startup. Investor pitch strategy should be included in your business planning from the very beginning, which is why we include it as a core service. There are different types of investors with different interests and expectations, which can make fundraising challenging. Your background and geographical location can influence which investors you should approach first, so we will break down some steps you can follow to maximize your chances of getting your business funded.

Launching a mobile app can be a daunting venture, and we want to make sure this process is as clear as possible. If you have second thoughts about details like product positioning or competitive analysis, contact our startup team for a consultation before you start investing in software development. That small step will save you time and money in the long run, and will also set you up for the most efficient software development cycle. 

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